Professional Summary

 Profile

With an unwavering work ethic and genuine curiosity, my success has been anchored in my ability to adapt to evolving client needs, embrace emerging products and technologies, and stay at the forefront of industry trends. As a seasoned sales professional and proven leader, I proudly showcase a distinguished track record spanning diverse sectors including the Dental, Automotive, Health & Wellness, and SCUBA industries. Specializing in the sale of a broad spectrum of products and services, from Software and Capital Equipment to Consumables and SAAS platforms, I have excelled in both B2B and B2C environments. Driving business development initiatives, I thrive in dynamic, fast-paced settings, adept at cultivating strategic partnerships, delivering exceptional customer service, and fostering robust distribution and vendor relationships to consistently achieve company goals.

Experience

Director of Business Development - DentX Solutions, Edmonton, AB. 

(Apr 2023 - Present)

As the key driver for revenue growth through sales, support, education, and service, I collaborate directly with Founders and C-suite leadership to formulate go-to-market strategies. This involves meticulous analysis of current and potential product partnerships, strategically planned through annual and quarterly meetings. Our plans are executed through specific go-to-market strategies and collaboration with our manufacturing and vendor partners.

My primary accountability lies in the execution of market penetration for Digital Hardware and Software offerings, ensuring the achievement of related financial goals aligned with our Digital Strategy. Utilizing multiple channels and coordinating with the company's sales team and distributor partners I effectively manage leads, drive sales and overall business growth.

Key responsibilities & contributions:

• Building and managing relationships with manufacturing partners such as Stratasys, Imes-Icore, Exocad, and others have been integral to my role. 
• Actively participate in the vetting process for potential future manufacturing partnerships, contributing to the expansion of our product and service offerings.
• Overseeing training, education and technical support for our customers and internal teams.
• Provide crucial insights to our education team, ensuring the implementation of tailored education programs that align with our digital strategy. This includes comprehensive training for all stakeholders, including Key Opinion Leaders (KOLs), on our digital products and services.

DentX Solutions Accomplishments:

• Grew consumable sales from competition legacy customers by over 300%.
• Grew outside Capital Equipment sales by over 400%.
• Attained 100% of Business Development goals outlined in the quarterly strategy meetings. Managed and improved relationships with vendors.
• Developed sales and product training materials for the company's people.
• Developed Customer Service Maintenance programs for after-sales support.

Business Success Manager - Desktop Health, Edmonton, AB.    

(Nov 2021 - Feb 2023)

In my role as Business Success Manager at Desktop Health, a leading manufacturer in the Dental and Medical 3D Printing sector, I played a pivotal role in driving sales and increasing product awareness in the Canadian market. Working closely with distribution partners across Canada, current customers, and potential buyers, I managed all aspects of dealer and customer needs. I successfully coordinated trade shows, speaking events, podcast interviews, and various educational initiatives to enhance brand reputation.

Upon joining Desktop Health, I prioritized repairing and improving eroded dealer relations in the Canadian market through close collaboration with dealer partners and comprehensive training sessions for their sales teams. My efforts extended to working closely with leadership, marketing, and operations teams to enhance service levels, increase market awareness, and drive sales. I actively assisted in the launch of new products and promotions, leveraging SalesForce and HubSpot for efficient lead tracking and communication.

Key Responsibilities & Contributions:

• Cultivated Product Awareness: Actively raised awareness of our technology and materials in the Canadian market, contributing to increased visibility and interest.
• Distribution Partner Development: Played a pivotal role in developing and maintaining relationships with distribution partners, current customers, and potential buyers.
• Sales Presentations: Led both in-person and virtual sales presentations, utilizing Zoom for digital presentations, ensuring effective communication and engagement with diverse stakeholders.
• Marketing and Brand Development: Spearheaded marketing and brand development activities, leading the coordination of trade shows, speaking events, podcast interviews, and educational initiatives.
• Dealer Relations: Worked diligently to mend and develop dealer relations, fostering strong connections with dealers selling both capital equipment and consumables.
• Service Quality Improvement: Collaborated with leadership to enhance service quality, focusing on increased productivity and overall customer satisfaction.
• CRM and Sales Software Utilization: Utilized CRM systems, including Salesforce and HubSpot, to streamline operations and enhance sales effectiveness.

These key activities underscore my commitment to product promotion, partnership development, marketing initiatives, and service quality improvement, contributing significantly to the overall success of Desktop Health in the Canadian market.

Desktop Health accomplishments:

• Repaired and improved upon dealer relations that were in decline.
• Grew the Canadian market in Capital Equipment and Consumable Sales by 500%.
• Grew brand awareness through Social Media, Podcast, Speaking events, trade shows and Dealer events.
• Well respected by leadership and co-workers for contributions to the growth and success of the company. 
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Field Sales Consultant - Henry Schein Canada, Edmonton, AB.  

(Sept 2009 - Nov 2021)

As a Field Sales Consultant, I worked with dental clinics to earn their consumable, technological and capital equipment business. Starting with a list of ‘house’ accounts I grew the territory to over 3 Million dollars in annual sales. To avoid price comparisons and ‘shopping’ I took a consultative approach with my clients, helping them run a better business and make an ethical increase in the top-line production of their dental clinics by analyzing gaps in the dentists’ standard of care.  

Over the years I assisted my clients build new dental offices and complete renovations and expansions of existing clinics. Throughout the projects, I worked closely with designers, contractors, vendors and my clients to ensure the unique requirements were understood and to ensure the best build quality possible.  

Key Responsibilities & Contributions:

• First point of contact between dental office clients and Henry Schein.
• Organized and facilitated all customer needs regarding sundry purchases, equipment investment, and service needs.
• Conducted Business Development Meetings on an annual or semi-annual basis to identify ‘gaps’ in doctors’ standard of care that allowed for us to strategically put programs/training that would result in a greater standard of care for the patient and higher profit returns for the dental practice.
• Networked with educational institutions, manufacturing partners and other professionals that service the dental industry for information, personnel and strategies that would benefit my clients.
• Lead clinical team workshops at my client’s offices to help train and educate their team.

Henry Schein accomplishments:

• Grew non-buying ‘house’ accounts to a loyal territory with annual sales of over 3 million dollars.
• In my first full year of sales, I sold over 1.3 million dollars.
• Regional Sales Awards: 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020.
• National Sales Awards: 2014.
• SalesForce Development & Integration Team, 2020, 2021.
• I started to produce my podcast Co-Travel Podcast with Bob Piercy in 2020 and continue it today.

A complete Resume is available for download below.